As the head of Getty Images Reportage, Aidan Sullivan was more aware than most of the changes that the photo industry has been going through and the challenges it faces.
But unlike some, who just complain about the situation, he and his colleagues actually did something about it. Setting up a new agency, Verbatim, with a new approach to finding work and a diverse array of talent on the roster.
As Aidan explains, in this interview with Image Republiq, it’s the result of a fundamental rethink about potential sources of assignments, commissions and funding for visual storytellers. From brands looking to implement a credible social impact strategy to creative agencies wanting to bring real authenticity to the execution of their ideas.
Verbatim photographers and film makers have already carried out a wide range of work, for a wide range of clients. So it could be that this is a model for others to follow.